What is retail point of sale?

When customers cross your retail store threshold, they have already made the decision to view, research or buy a product. Point of sale or point of purchase displays help further engage your customers and drive more sales. 

We’ve all been tempted by the end of aisle offer, promising a bargain or that sale item that’s too good to miss. Not to mention that life changing solution to the problem we didn’t know we had until we saw the answer on the shelf. This is point of sale marketing and in addition to increasing profit, it’s an opportunity for customers to engage with your brand or promote other branded products instore. 

Why do you need point of sale displays?

So, what’s the point of point of sale in a retail environment? First and foremost, point of sale improves retail sales and is an effective way to upsell to customers. Persuading customers to increase their spend per visit, in turn leads to increased profits in a natural way without being invasive.

With the consistent sales of POS products and items, you can build positive customer experiences, which keep customers returning to your retail store and coming back for more. 

How to utilise point of sale marketing?

Capitalising on impulse purchases works to increase customers’ average spends, generally small and less expensive items, using dump bins or POS displays near tills works well.

Point of sale advertising is also the answer to overstocked items, or a product that isn’t selling particularly well. Utilising the point of sale theory ensures that placing products at touchpoints along the customer’s journey is a real opportunity to ignite an interest and sell these items. 

Looking to increase the visibility of new items? Then a POS display stand is the ideal way to highlight a specific line of products with a standout message. 

Bonus Tip – Using any of the above point of sale methods with the addition of a ‘limited-time’ offer, can double the interest and the sales. 

What makes point of sale work? 

There are three crucial elements to effective point of sale advertising:

1. Clever design – POS lets you show off your creativity or let a design team help you out here. The goal is to grab attention, demonstrating added value so a bold design with a concise message is a winning combination.
2. The right location – Choosing the right position in store is key to an effective point of sale promotion, options available are; at the checkout, end of aisle on a free standing display or how about grabbing customers attention as they walk in with an offer too good to pass by.
3. Trigger a response - Creating the need to buy a particular item to solve a problem is great way to use point of sale promotions. Then getting in the customers buying path with an unmissable opportunity turns a good idea into a product purchase. 

Types of POS displays

Point of sale or point of purchase displays comes in all styles, shapes and sizes, suitable for different locations within a retail store. 

These include counter top displays stands, free standing display stands, dump bins and baskets, shelf edge strips and posters. 

Whatever the goal of your retail point of sale, we’ve got you covered. Starting with the design, then production and fulfilment, we’re here to assist you in choosing the right solution for all your point of sale needs. Get in touch and call us on 01603 701700 or get a quote here.