How a Printer Can Help Retailers

If you’re a retailer with a bricks and mortar shop, instore marketing is the ultimate customer magnet. This type of marketing is right in front of the customer when they are engaged and ready to make a purchase. 

There’s a whole raft of eye-catching marketing and sales tools that a printer can help retailers to maximise by providing a full digital printing service and range of products. These start before the customer has even stepped into the store with external signage, promotional posters, and window graphics. Then there’s internal signage, floor graphics, dump bins, leaflets, brochures and point of sale displays.

Here’s how these multiple in-store marketing tactics and ideas can help retailers win over customers, with the help of resources and support provided by a professional printing firm.

• External and Internal Signage

  External and internal signage includes A-boards, business, street, and shop signs. A printer with a fully integrated signage production department and the latest ‘state of the art’ digital printing technology can supply high quality external and internal signage for retailers to draw customers in.

• Promotional posters, Leaflets and Brochures

  Posters and leaflets are a cost-effective way of targeting your audience and will make sure that you their grab attention for all the right reasons. Striking, professional and eye-catching flyers will engage your potential customers.

  A printer who is an expert in brochure design will take care of whole brochure design service from concept to design and printing. A well-designed brochure still matters to businesses and retailers.

• Window graphics

  Window Graphics and displays are a powerful form of retail advertising to attract the attention of would-be customers. While keeping a shop front interesting a printer will be able to create impressive and eye catching window graphics.

• Floor Graphics

  Floor graphics can be printed in full colour and are highly durable for both inside and exterior flooring. The right design and printing will create stunning floor graphics that really stand out and grab people’s attention. Many retailers tell us how well floor graphics work, and one reason is simply because less customers expect to see a product advertisement on the floor!

• Point of Sale Displays and Dump Bins

  An experienced printer in the design and supply of point-of-sale shop displays knows that this can increase the number of conversions. POS retail solutions can be found in various forms from shelf edge strips and display stands to dump dins and baskets.

  Dump bins are a retail ready solution giving greater prominence in-store to products. With the right structural design, eye-catching custom schemes provided by an expert graphic designer, a printer can help you increase sales and stand out from the crowd.

Why a Printer Can Help Retailers

A cohesive approach to retail marketing from design to print to installation by a professional printer ensures that you can engage with customers to personalise their shopping experience, and ultimately increase sales.

While eCommerce sales have flourished, shops need to work hard with in-store promotions to upsell and cross sell to consumers. Engaging a printer can also promote brand awareness and this is an important role which impacts on how consumers become loyal customers who come back and repeat buy.

Multi-Store Marketing

Whether you have one store or a national chain, a printing company can help multi-store retailers and businesses by handling everything for them from design, print, fulfilment, distribution and storage.  At Ashley Ads, we provide an extensive portfolio of reliable and effectual fulfilment services to clients throughout the UK, who benefit from our ability to deliver a high quality service from request to final delivery.

Our experienced account handling team creates innovative solutions and understands the full printing and distribution supply chain within the retail sector.

Raising awareness of your brand or educating customers about why you do what you do is a powerful tool. Once customers enter your shop, you have the opportunity to share a piece of your world with them, with a little help from a friendly printer! Whatever your printing requirements are, get in touch here or call 01603 701700 for a competitive quote today.